Posts

Importance of Sampling and Product Testing before launching

 In today’s competitive marketplace, promoting a new product or service is often faced with challenges. Consumers are wary of purchasing a new product, especially when the market is saturated with similar products. This is where sampling and product testing comes in handy. Conducting product testing before launching and offering samples to prospective consumers allows them to have a taste of the product and decide whether they like it and consider buying it.   Sampling and product testing help businesses in various ways. In this article, we will be discussing the three major benefits of product sampling and testing along with significant considerations regarding the process. Let’s dive in. Exposure Through product sampling and testing, businesses offer customers to try their products for free. This makes the customers familiar with the product and eliminates the fear factor of a new purchase. Product sampling and testing provide brand visibility for businesses among their custo
Post a Comment
Read more

User Feedback – critical during product development

 The most important part of running a business successfully is satisfying your customers’ needs. You may build a product with the highest number of features and the latest technologies, but unless you do not know where you are heading, you will not get the best results. Before investing time and resources in converting your brilliant idea to execution, you need to find out what your customers actually need from you. There is a golden rule of agile development that you should never forget: continually seek user feedback.   Your customers’ experiences with your brand are important information that helps you adjust your product or service to best fit their needs. There are plenty of ways to leverage user feedback, which we will cover in this article. But before that, let us understand what user feedback exactly is. User Feedback User feedback is the information provided by the users about whether they are satisfied with the product or not and what was their overall experience with
Post a Comment
Read more

How to Volunteer for User Research at Top Companies: A Guide

  What if there was a way to get paid for evaluating a new product ? A way to get early access to products and services where you can use them and provide feedback ? Something that can also double up as a passive source of income? Well, there is a way. A lot of companies in India and around the world are looking for volunteers to help them evaluate everything from ideas, prototypes, and even final products. Product evaluation is an integral part of user experience (UX) testing and now there is a way for you to be a part of it and get rewarded. Let’s take a quick look at how you can become a part-time evaluation expert and get paid for surveys and product inspection. What is the Role of User Research in Product Evaluation? Put simply, product evaluation is a part of a product’s development cycle where a prototype of a product or the final product itself is tested out by its core target audience. Since this needs to be done before the product is launched, it requires support
Post a Comment
Read more

Discussions About Your Areas of Interest & Hobbies - Made Possible Only on NUUPER

 NUUPER is a platform that encourages new ideas, concepts, and discussions for almost everything surrounding your day-to-day lives. From getting up from bed in the morning to going to bed again at night, we all use numerous products and services. These products and services help us do things, achieve the desired outcomes, enjoy better comfortability, and even simply sustain ourselves. They play a vital part in our lives. But the human mind is such that it ignores the most obvious things around itself. Though some of us cannot get up from bed without our favorite coffee, or go running without plugging in our favorite earphones, or spend our free time without using our smartphones, we do not talk much about these important little things in life.   We use products 24X7 but spend very little time considering their advantages, importance, and features that provide us with the results we are so habitual of getting. Every day there comes a new product in the market that claims to deliver
Post a Comment
Read more

Iteration – How Multiple User Testing can ensure for the best MVP

 The sure-shot way to ensure the successful growth of your business is by providing value to your customers. And for this, you need quality product performance. Multiple user testing helps businesses collect constant feedback to analyze product performance and build a solid MVP (Minimum Viable Product). The market research performed during the initial stages helps businesses attain superior product development leading to higher user experience.   Importance of user testing User testing helps businesses understand the most important questions of what, how, and why. It answers the why behind customers using a product, what behind the reasons for their response towards a product, and how behind their experience of using a product. All these answers are important for businesses to build a powerful product that customers would love to use and remain loyal to.   Product evaluation through user testing benefits the business in a lot of different ways:     -        Saves time and
Post a Comment
Read more